Jenna’s Latest Thoughts on Marketing

Acquisition, Analytics Jenna Stauffer Acquisition, Analytics Jenna Stauffer

Forecasting Performance of a New Paid Advertising Channel: Estimating, Budgeting, and Timing Your Test

Discover how to effectively forecast the performance of a new paid advertising channel by estimating potential outcomes, setting a strategic test budget, and determining the optimal timeline for your test. Learn the key steps to make informed decisions and maximize your ROI from new advertising opportunities.

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