
Jenna’s Latest Thoughts on Marketing
Analyzing Survey Data: Turning Responses into Actionable Insights
Unlock the full potential of your customer surveys by learning how to analyze the data effectively. This post delves into proven methods for turning raw survey responses into actionable insights that drive informed business decisions.
Optimizing Connected TV Ads with Advanced Targeting and Analytics
Discover how to enhance your Connected TV advertising campaigns by leveraging advanced targeting and measurement tools. Learn best practices for improving ad performance and tracking success with data-driven insights.
Forecasting Performance of a New Paid Advertising Channel: Estimating, Budgeting, and Timing Your Test
Discover how to effectively forecast the performance of a new paid advertising channel by estimating potential outcomes, setting a strategic test budget, and determining the optimal timeline for your test. Learn the key steps to make informed decisions and maximize your ROI from new advertising opportunities.
Key Metrics for Evaluating Digital Marketing Success
Learn how to effectively measure the success of your digital marketing campaigns by focusing on essential metrics and leveraging powerful tools. Discover how to use data insights to optimize performance, improve ROI, and achieve your marketing goals.