With just three months until Black Friday, it's time to fine-tune your marketing strategy. This comprehensive checklist covers everything from paid social and search to email, SMS, and affiliate marketing. Ensure your channels are optimized, your lists are growing, and your retargeting pool is primed for success.

Master the art of BFCM email cadence by balancing frequency and flexibility, integrating SMS for a multi-channel approach, and crafting exclusive communications for VIP customers. Learn how to strategically time your emails, adjust based on performance, and enhance engagement for maximum impact during the peak shopping season.