Jenna’s Latest Thoughts on Marketing

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The Art of Crafting Survey Questions that Get Results

Crafting effective survey questions is crucial for gathering honest, detailed, and actionable feedback from your customers. By following best practices in survey design, you can ensure that the responses you receive are insightful and valuable for driving your business decisions.

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How to Segment Your Email List for Maximum Impact

Unlock the full potential of your email marketing with effective segmentation strategies that deliver more targeted and relevant messages. Learn how to use demographic, behavioral, geographic, psychographic, and lifecycle stage data to boost engagement and conversion rates.

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Mastering Email Automation: Best Practices for 2024

Discover how to master email automation with best practices for audience segmentation, crafting personalized messages, and setting up effective workflows. Learn how these strategies can enhance your digital marketing campaigns, improve engagement, and drive better results.

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Building a Winning Cadence for Black Friday and Cyber Monday: Balancing Frequency, Flexibility, and Multi-Channel Strategies

Master the art of BFCM email cadence by balancing frequency and flexibility, integrating SMS for a multi-channel approach, and crafting exclusive communications for VIP customers. Learn how to strategically time your emails, adjust based on performance, and enhance engagement for maximum impact during the peak shopping season.

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