
Jenna’s Latest Thoughts on Marketing
Example Questions for Every Type of Survey Question
Crafting a well-rounded survey involves using a mix of question types to capture both quantitative and qualitative data. Explore examples of multiple-choice, open-ended, close-ended, rating, and NPS questions to create more effective surveys.
How to Select the Best Survey Tool for Your Business
Selecting the right survey tool is key to gathering actionable insights. This post explores the best practices for choosing a survey solution that aligns with your goals, examining features like customization, analytics, and integration.
The Art of Crafting Survey Questions that Get Results
Crafting effective survey questions is crucial for gathering honest, detailed, and actionable feedback from your customers. By following best practices in survey design, you can ensure that the responses you receive are insightful and valuable for driving your business decisions.
Analyzing Survey Data: Turning Responses into Actionable Insights
Unlock the full potential of your customer surveys by learning how to analyze the data effectively. This post delves into proven methods for turning raw survey responses into actionable insights that drive informed business decisions.
Boosting Survey Participation: Effective Techniques for Higher Response Rates
Boosting survey response rates is crucial for gathering high-quality data that can drive actionable insights. This blog post explores effective strategies for encouraging more customers to complete your surveys, ensuring you receive valuable feedback to inform your business decisions.
Ethical Considerations in Customer Surveys: Privacy, Consent, and Data Handling
Conducting customer surveys requires more than just gathering data; it involves navigating ethical considerations like privacy concerns, informed consent, and respectful data handling. This post explores best practices for ensuring your surveys uphold ethical standards.
How to Design Eye-Catching Pinterest Ads: Best Practices and Tips
Discover how to design visually appealing Pinterest ads that capture attention and drive engagement by using high-quality images, incorporating vertical formats, and creating compelling headlines. Learn best practices for optimizing your ad designs to stand out in users' feeds and achieve better results.
Integrating SMS into Email Flows: Best Practices and Legal Considerations
Learn how to effectively integrate SMS into your email marketing strategy to enhance customer engagement and drive conversions. Discover best practices for aligning messaging, adhering to legal regulations, and optimizing the cadence for welcome, thank you, and abandoned cart flows.
How to Use Customer Support as a Retention Channel: Strategies for Enhancing Loyalty and Satisfaction
Unlock the potential of customer support as a powerful retention channel by leveraging macros for efficiency, offering special discounts for specific issues, and enhancing personalization. Learn how to turn every support interaction into an opportunity for increased loyalty and satisfaction.
The Dangers of Buying a Retargeting List: Why It Can Harm Your Brand
Discover why buying a retargeting list can damage your domain reputation, result in high unsubscribe rates, and lead to poor engagement and conversion rates. Learn the risks involved and explore ethical alternatives for building a high-quality, engaged email list.
Email Design Best Practices for Higher Conversions
Unlock the secrets to crafting high-converting emails with essential design principles that enhance engagement and drive results. Learn how to create a clean layout, optimize for mobile, and design compelling content to boost your email marketing success.
Black Friday Countdown: Your 3-Month BFCM Marketing Checklist
With just three months until Black Friday, it's time to fine-tune your marketing strategy. This comprehensive checklist covers everything from paid social and search to email, SMS, and affiliate marketing. Ensure your channels are optimized, your lists are growing, and your retargeting pool is primed for success.
How to Segment Your Email List for Maximum Impact
Unlock the full potential of your email marketing with effective segmentation strategies that deliver more targeted and relevant messages. Learn how to use demographic, behavioral, geographic, psychographic, and lifecycle stage data to boost engagement and conversion rates.
How AI Can Revolutionize Your Digital Marketing Efforts
Explore how artificial intelligence can transform your digital marketing strategy through advanced automation, personalized customer experiences, and in-depth data analysis. Discover actionable insights on leveraging AI to enhance efficiency, engagement, and overall marketing effectiveness.
From First Purchase to Loyalty: Retention Marketing Tactics
Discover effective retention marketing strategies to turn one-time buyers into loyal customers through personalized campaigns, engaging initiatives, and exceptional customer service. Learn how to foster long-term relationships that drive repeat purchases and brand loyalty.
Why Annual Customer Surveys Are So Important for Your Business
Annual customer surveys provide invaluable insights into customer preferences, product performance, and market positioning, helping businesses make data-driven decisions that enhance satisfaction and drive growth.
Mastering Email Automation: Best Practices for 2024
Discover how to master email automation with best practices for audience segmentation, crafting personalized messages, and setting up effective workflows. Learn how these strategies can enhance your digital marketing campaigns, improve engagement, and drive better results.
Building a Winning Cadence for Black Friday and Cyber Monday: Balancing Frequency, Flexibility, and Multi-Channel Strategies
Master the art of BFCM email cadence by balancing frequency and flexibility, integrating SMS for a multi-channel approach, and crafting exclusive communications for VIP customers. Learn how to strategically time your emails, adjust based on performance, and enhance engagement for maximum impact during the peak shopping season.
How to Craft a Compelling Email Subject Line in the Age of iOS 15: Best Practices and Pitfalls
Crafting compelling email subject lines is more important than ever in the wake of iOS 15's privacy changes. Learn how to capture attention and avoid spam traps with strategies that prioritize relevance, personalization, and transparency.